Tech

Four Shocking Facts About HubSpot

HubSpot

If you’re looking for an inbound marketing platform, you’ve probably heard of HubSpot. But before you get too excited about its potential, you should know a few things about the company. Read on to learn about its freemium model, pricing, data quality, and limitations.

HubSpot’s Freemium Model

HubSpot is a leading small business customer relationship management (CRM) software, provider. According to HubSpot’s estimates, the CRM market is set to grow at 13.3% a year and reach $170 billion by 2030. The company’s software suite includes productivity tools for marketing, sales, and customer service, as well as solutions for content management, data integration, and workflow automation. Visit sites such as Heymarket.com for company’s tools might help businesses attract new visitors and convert them into loyal customers. The free version offers access to the software’s core features, while the paid version includes more robust features.

HubSpot’s freemium model allows small businesses to try out the software for free and also provides many of the advanced features of their paid edition. For example, the free version offers a robust CRM and marketing toolbox, CRM extensions, and a CMS Hub. In addition to free CRM and marketing tools, HubSpot also provides advanced customer service and sales functionality.

Its Limitations

While HubSpot’s content management system and analytics tools are great additions to any business, they have some limitations. These limitations may depend on your specific business needs. For instance, if your website is a manufacturing business and you’re trying to show complex product information, HubSpot might not be the best choice. In these cases, you might want to consider another content management system, such as WordPress.

Its lead scoring system also limits HubSpot. It scores leads based on behavior rather than on demographics. As a result, it will push people towards specific fields rather than the ones they don’t. Nevertheless, this may be the best choice if you’re looking for an effective marketing tool to increase your sales.

The interface of HubSpot is intuitive, and its reports are easy to read. The reporting features let you focus on content and strategy without feeling overwhelmed by the information. However, it would help if you remembered that HubSpot is not a magic wand and should be used with your strategy and other marketing efforts.

Pricing Packages

HubSpot offers several pricing packages for its marketing platform. There is a free package and three paid packages. The free package is ideal for startups and small businesses. The other two packages come with additional features, like add-ons. Regardless of which package you decide on, HubSpot can help you boost productivity and drive traffic.

Free HubSpot access includes up to 10,000 marketing contacts. You’ll have to pay a premium if you have more contacts. HubSpot allows you to store up to 1 million non-marketing communications for free. However, if you want to send emails to your contacts or target ads based on their interests, you’ll need to pay a monthly fee.

You can purchase the HubSpot CRM if you are interested in a more customizable HubSpot experience. This contact database tool lets you store unlimited contacts, companies, deals, and tickets. The pro plan has more advanced features, such as automation, and costs $500 a month.

Data Quality

With HubSpot’s data quality command center, your business can improve the accuracy of its data. Data accuracy is crucial to fuel your business’s growth. However, many companies find maintaining clean data challenging, leading to missed opportunities and workflow issues. Fortunately, HubSpot’s data quality tools make it easy to keep your database clean and under control.

HubSpot’s data quality automation includes a de-duplication tool that uses AI to merge records with similar attributes. This automated process improves your HubSpot data quality and flows into other apps. With this feature, you can automate the data-cleaning process while reducing your operational workload.

Incorrect data can impact the performance of your marketing campaigns and can lead to lousy brand perception. Inaccurate data also decreases your company’s revenue. While HubSpot’s CRM data helps facilitate collaboration between your sales, marketing, and customer success teams, incorrect data can negatively impact your brand’s perception.

Roshan Agarwal

Wigily's Founder, SEO Consultant, Learner and I love Reading Books: Roshan Agarwal

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